Q Satisfaction:
Identifies structure and key drivers in dimension and determines its relative weight to consumer satisfaction. It can be extended to form a Consumer Satisfaction Index providing a useful monitoring tool on the long run.

Market Segmentation:
(Composite Segmentation) a valuable segmentation tool when certain variables are to be included in the segmentation process: i.e.: attitudes, psychographics, needs, values, lifestyles, behaviours and demographics.

Prime Prospect Analysis:
Identifies potential prospects within non-users for brands, products and services that, due to their attitudes and behaviour, could become users.

Derived Importance Analysis:
The combination of statistical tools to measure brand equities, vulnerability and brand opportunities.

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